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Image Source: Apple.com (screenshot)
There have been all kinds of reports about Apple’s latest flagship iPhones. Just a few weeks ago, the tech giant lowered its revenue guidance for the October-December quarter due to weaker than expected demand in China. Many other reports suggested that the iPhone XR sales were far below expectations. But according to the Consumer Intelligence Research Partners (CIRP), the iPhone XR was Apple’s best-selling smartphone during the holiday quarter.
iPhone XR sales are surprisingly strong
Starting at $749, the iPhone XR was launched as a cheaper alternative to the iPhone XS and XS Max. It has only a single camera on the back, lower RAM than its more expensive siblings, and an LCD screen instead of OLED. But it’s worth the money, especially considering it runs the same A12 Bionic chip as iPhone XS and XS Max, supports Face ID technology, has cameras as good as the iPhone XS, and gets a nearly bezel-less design.
According to CIRP, the iPhone XR sales were much higher than the iPhone XS and XS Max combined in the US market. It was far from a flop as described by the media. The iPhone XR accounted for 39% of total iPhone sales during the October-December period. By comparison, the iPhone XS and XS Max together accounted for just 26%.
The research firm noted that the larger iPhone XS Max outsold the iPhone XS by “more than two-to-one ratio.” It indicates that the iPhone XS was the worst selling device of the three. From the consumers’ perspective, there was not much difference between the iPhone XS and 2017 iPhone X to trigger interest.
The XS Max’s larger screen worked in its favor as consumers prefer bigger screens to watch movies and TV shows and play games. The stronger sales of the more expensive XS Max should help

Article From: "Vikas Shukla"   Read full article